Optik Geisreiter is a German optician's store and mainly sell glasses and contact lenses. There target group ranges from toddlers to senior citizens.
Therefore, the objective of the design was to create a fun and simple Logo that would appeal to everyone, and for that, I played with the typography and created a smirked face, that makes you feel welcomed and at home.
To add a little bit more depth to the brand, I created some posters adjusting the color palette.
